It was quarter-end 2022, and I was sitting across from my most promising prospect-the VP of Procurement at a Fortune 100 manufacturer. I’d spent weeks preparing, armed with what I thought was solid intelligence about their operations. Then came the question that changed my career: “Tell me what you know about our recent acquisition in Poland.” My stomach dropped. That acquisition had completed three months prior, and my outdated intel had completely missed it. The meeting ended shortly after.

That humiliating experience became the catalyst for my deep dive into sales intelligence. When I used Connexy platform, what I discovered transformed our team’s win rate from 23% to consistently hitting 42% within six months. More importantly, it revealed a truth most sales leaders miss: In today’s market, data isn’t just power-it’s the currency that separates top performers from also-rans.

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Even back in elementary school, I was hooked on building stuff and figuring out how to make things. I’d sell cookies to people for some cash (sorry mom!). I then used the lawn mower to get to work in my town! Each of them set me on a path for building something from nothing.

The first steps to starting a business can seem scary.

I am going to detail ways that I went through steps to guide a business and go with all the steps that have helped me. Consider it a place to start for you while guiding your small business and getting to your goals.